CV
I'm

Lucinda Hooley

A high-performing, intrinsically motivated English language specialist

About me

Copy writer,
editor and content co-creator

A high-performing, intrinsically motivated English language specialist

Acting on stage and in television was my life dream come true. It led me into corporate storytelling, where I work primarily in the fields of employee engagement and strategic internal communication.

I've been working remotely, in a rural area, for about two decades.

In my personal time I edit books, when I'm not writing my own.

Resume

Lifelong learnings

Education

  • Early years

    School of life

    I studied ballet from age four to en pointe, at age 15. It taught me the power of discipline and silence, and about the relationship between function and form. It helped me to understand the beats and bars in music, and the need for things to seem effortless, when they’re really very hard. It also taught me that methylated spirits applied to a blistered foot makes it possible to keep dancing.


    One of my high school subjects was Latin, and I’m better at English (especially grammar) because of it. The choice to study Latin eliminated Typing and Accountancy, more’s the pity. My typing is fast, accurate, and inelegant. My debit and credit columns rarely balance.


    At school there was also team sport – netball (goal defence), waterpolo (shooter) – and debating society (the summariser; the punch-liner; the speaker of the final word).

  • Tertiary education

    Rhodes University and UCT

    I did my first year of tertiary education at Rhodes University, where I very nearly registered to study Law, but decided – in an avenue of summer rain and jacarandas – to rather follow my heart. So, I have a Bachelor of Arts degree and a Performer's Diploma with highest distinctions in English Literature, Drama, and Acting, from the University of Cape Town.

Honorary PhD

Waitressing

I have also awarded myself an Honorary Doctorate in waitressing, which I did – at times on a 72-hour-a-week shift cycle – from age 15 to 27, in South Africa, England and Hong Kong. I don’t regret a minute of all the years I spent working – and washing – those floors. It taught me the importance of proper prepping, knowing your subject’s nuances, and caring about chalkboards, as well as how to juggle multiple colliding deadlines, be polite to rude people, manage high expectations, and finish well. It also taught me the enormous value of shared laughter, proper listening, waterproof mascara, and a decent pair of shoes.

My first novel

Love You Madly


My first novel – a romantic comedy-drama called Love You Madly, which I co-authored with Daisy Jones – has sold more than 600 copies since launching in 2022 and is available on Amazon. It taught me about the intricacies of the publishing world, the accentuated significance of version control when working in creative partnerships, and that sincerely valuing difference is the essence of effective collaboration. It also made me realise that words, thoughts and feelings are my currency. It’s how I navigate value in life.

Services

Less is more



Core skills


I distil meaning. This means I am no stranger to wading through volumes of content, reducing verbiage, and making things simple, accessible, consistent, and clear. And compelling, which leans into creativity.

Specialist services


  • Communication strategy

    Developing and planning long- and short-term comms strategies, in alignment with business and corporate brand strategy

  • Language style

    Developing and implementing customised language style guides, in alignment with brand/corporate identity

  • Brand essence

    Defining and articulating purpose, vision, mission, values, strategic priorities, and employer brands/employee value propositions

  • Audio & Visual

    Structuring and writing scripts for radio, AV, and live events

  • Content

    Creating, writing, editing, and proofing copy for print and digital media – for long and short forms, below, through and above the line

Testimonials

What people say about me

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